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on demand delivery startup

Entrepreneurial Cognitive Bias: 4 Biases to Avoid in On-Demand Delivery Startup

Posted on December 13, 2024

How you think, say, or do during the startup process for an On-Demand Delivery Business depends heavily on your personality traits. The professional term you are looking for is “cognitive bias”.  However, with each new trait you master, a predisposed bias reflects your choices and decisions.

Introduction

The on-demand concept of modern-day smartphones has made ordering food, goods, and services much easier and more convenient. Ordering from homes has increased the level of accessibility and has also driven huge growth in the on-demand delivery market across many industries.

As a result, companies are racing to create user-friendly mobile apps that meet customers’ expectations for fast, seamless, on-demand ordering and delivery. Similarly, a changing mindset in an entrepreneur leads to different business outcomes. It is a broad spectrum, and On-Demand Delivery Services are just a part of it.

Understanding Entrepreneurial Cognitive Bias

Everyone has their own bias towards their achievements and to-do lists, but yours plays a central role in your business. Impacted by cognitive biases, many data points and research go into what you want to do with your business and subsequent mobile apps.

Cognitive biases are often the result of your brain’s attempt to process information. It is the most basic human tendency to understand day-to-day knowledge by breaking it down into its most simplistic elements.

Each of us has gone through different experiences, social pressures, and internal beliefs. This has increased our cognitive ability to process information at our own pace, depending on the context and situation.

Similarly, an entrepreneur’s cognitive bias can ease decision-making or create needless problems. For entrepreneurs, these biases become risky when based on assumptions rather than facts. It can get in the way of effective decision-making.

Why does this happen? Well, business owners or startup founders are always juggling multiple tasks. They have certain personality traits and are more inclined to follow their hunches in high-risk decision-making situations daily. Let’s take a closer look at entrepreneurial cognitive bias before you plan to start you own On-Demand Delivery Business.

Optimism Bias

Most delivery businesses often launch their services in a highly competitive market with the aim of getting a loyal customer base. They have custom mobile apps and many features. Hence, it is normal to assume that good apps will get a solid response. However, people don’t always change their platforms that easily. As a result, little or no downloads could be done in the first few weeks.

Some of the most common solutions are maximizing marketing efforts or devising new ways to deal with past shortcomings. You might think your app has everything, so it will get registrations. Still, in reality, your estimation is wrong. Your bias toward having a complete custom-made app launched in a highly competitive market takes time for people to test it out.

Sure, you can offer discounts, but handling more bookings could be a nightmare with few delivery partners in your fleet. Optimism bias can be dangerous because it will cause you to engage in hazardous decision-making behaviors, thinking nothing wrong will ever happen to your business.

Overconfidence Bias

Traditionally, being a confident entrepreneur means you rely on your product and would do anything to back it up against someone else. However, becoming blind in it is an entirely different ballgame. Soon after, your judgments will affect the business processes, reflecting your overconfidence in taking risks that are far more significant than retaining a stable and valuable position.

From adding several different features without undergoing several tests or making a hybrid app without taking native development into account, overconfidence can lead to severe mismatches over various business processes. Your skills in making the right decision differ from deciding which feature should be integrated into your on-demand delivery app.

Moreover, you don’t know everything about app development costs. Yet you think negotiating with a professional mobile app development company is the best way forward.

Status Quo Bias

Being stuck in the present and afraid to take action at the right time leads to missed opportunities. Part of the reason behind this is the status quo bias, which stops several founders from making the right decisions because it will change their state of affairs and the company’s image.

Bias toward keeping a high status prevents innovations and promotes a lack of understanding of the services of the app. Let’s say you plan to add a delivery helper feature to your on-demand delivery business after getting customer feedback. However, the fact that a helper might increase the overall parcel delivery service cost will soon become a significant factor in preventing such a feature from making its way into the app.

Many months later, you’ll see that most On-Demand Delivery businesses are adding this feature. Ironically, you will add this feature, which was first disbanded after seeing its success in other delivery apps.

Confirmation Bias

Sticking to one thing only despite all odds because you think the feature better is never a good place to start a business. A confirmation bias confirms your pre-existing beliefs, resulting in you ignoring critically important information. In other words, you will only interpret information you think is better, despite the data showing that the decision might need to be corrected.

It could be choosing a hybrid codebase instead of a native one. The same goes for developing an on-demand delivery app from scratch. In reality, most businesses see profits when they launch their apps earlier than their competitors.

Why Choose Clones over Custom Apps?

Custom app development takes months and sometimes years if all the tests and subsequent additions are done. That’s why clone app development is your best decision today.

However, bias towards a particular development style will make matters worse. But on the brighter side, once you understand the importance of white-labeling a clone, you will see what kind of business you can run in the first place. Soon, you will promote re-branding a clone for all your app development needs.

Conclusion

The entrepreneurial mentality must promote thoughtful action via active and open-ended conversations. Restricting yourself from any biases makes it very hard for others to follow your leadership. Similarly, take the help of a professional white-label firm. They have ready-made on-demand delivery apps, so you don’t have to go through the hassle of making big decisions by yourself. Instead, see what kind of apps you can buy and test the demo accordingly.

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