In a country like Malaysia, food delivery is still a relatively new and developing business that is quickly developing into a separate industry.
Now witnessing the growing trend of ordering food online, several Malaysian entrepreneurs of cafes, and restaurants have decided to create their applications and design their delivery systems. Others, however, consider adopting already-built apps and platforms from other parties to be more affordable.
The method of delivering meals has been greatly altered by advances in digital technology. A consumer and the restaurant they were ordering from had to physically contact for meals to be delivered in the past. With the sole intent of acting as middlemen between the buyer and the supplier, meal delivery services are now proliferating at an exponential rate. These organizations are in charge of distributing orders from clients to restaurants, picking them up, and delivering them.
Why Food Deliveries Are Becoming Popular in Malaysia?
It is anticipated that the trend of food delivery apps in Malaysia gaining popularity would continue, especially given its alluring promos and reward programs. One of the primary causes of this rising tendency is ascribed to customer behavior, in addition to sales pushed by industry ads.
Modernized Food delivery platforms that provide customers the option to personalize their ordering experiences are increasingly popular with consumers. You can give different addresses, delivery windows, and instructions to restaurants as well as delivery personnel. The several payment methods, including those that accept debit or credit cards, cash on delivery, and third-party e-wallets, also address the demands and preferences of customers.
The average customer will typically wait no longer than 60 minutes for their order, therefore delivery speed is also a major consideration. One of the factors cited for customer satisfaction is delivery time. Location is another important factor since orders are frequently done from homes because some individuals don’t want to cook or do so to escape the traffic.
Who Are On-demand Food Delivery App, Users?
The majority of users, as seen by the pattern of food deliveries, are under 35, single, and have average or higher household incomes. These Malayans also tend to live alone or in shared accommodations, which may be explained by the fact that they benefit from luxuries and conveniences that spare them from tiresome traffic jams.
Before releasing the Malaysian on-demand food delivery app, do a little research. It is important to understand the order behavior pattern, including:
How frequently do they place orders?
Which cuisine do they most frequently select while utilizing the food delivery app?
How much are they prepared to spend?
What time do Malaysians typically place their orders?
You may choose the appropriate form of food delivery by using the aforementioned tips.
Adopting Online Food Ordering Patterns
E-commerce has made our lives easier. Offering everything at the fingertips, the kind of comfort and convenience it gives is addictive.
People are accustomed to receiving whatever item they desire, anytime they desire, delivered to their home today. For instance, one need not visit a restaurant if one likes to indulge in some fried chicken on a chilly and rainy afternoon.
It can be quickly delivered to their desk if they are delayed at work and unable to go for lunch. Restaurants have been forced to adapt and keep up with the times as a result of this recent change in customer behavior by launching On-demand Food Delivery App.
Increased Internet Penetration & Upsurge of Smartphones
There is no denying the impact of the internet on commerce and online food delivery. Global internet food delivery services have seen a considerable uptick thanks to the rise in smartphone usage. Smartphone users are the main consumers of online food and beverage, and the fact that this group is expected to grow to 3.4 billion users by 2021 speaks to the promise of this new sector. In 2025, this growth is anticipated to rise by nearly 850 million with an average annual growth rate of 35%
The popularity of this product has not gone ignored, and numerous household names are still competing for a piece of this profitable pie. With the availability of both a smartphone app and browser-based ordering for customers, numerous Online Food Delivery businesses are flourishing.
Some of the best examples are Lalamove, SmartBite, and, of course, FoodPanda, which all appeal to customers searching for a quick meal from the comfort of home and eateries looking to expand their customer base amid challenging pandemic conditions.
According to a recent analysis, the Asian market generates $1 billion in income per month from 200 billion active users. Online meal delivery studies predict that growth will be fueled by rising internet penetration and the growing number of advanced smartphone users.
Key Factors For The Booming Growth of On-demand Food Delivery Apps
Access to product information through product reviews, which primarily influence customer preferences, is one of the internet’s biggest effects on online food deliveries.
- Convenience: The users may easily browse different cuisine with few clicks. Also, they get to make informed decisions based on the reviews offered by other users, compare prices, and make payments on their smartphones.
- Marketing: The white-label food ordering app has features built in that let the app administrator advertise and market the app’s services. For instance, a location-based push notification that enables the administrator to geo-fence the area and pitch advertising, discounts, and other promotional notifications. As a result, targeting particular demographics will guarantee results.
- Customer experience: The food ordering app offers a straightforward takeaway ordering process that has greatly enhanced the customer experience. Customers may quickly place food orders from neighborhood grocers and eateries. Additionally, it makes it simple to define anticipated delivery times, which enables restaurants to tailor orders as per the customer’s preferences.
- Online transaction: The pricing and payment options listed on the mobile app make it easy while check out without a hassle.
- Real-time tracking: To speed up deliveries and maintain track of all orders, delivery services frequently employ GPS technology to monitor and track deliveries.
Customers these days are inclined towards customization, convenience, and time-saving factors. Due to an increasingly busy lifestyle and time constraints, people don’t have that kind of patience to wait for their food especially when they are super hungry and that’s when these On-demand Food Delivery Apps are favored in the market.
Ordering from the comforts of the home is the most appealing thing ever. More and more food ordering and delivery trends will be introduced with the advancement in technologies in the countries like Malaysia. So, if you are looking to develop a seamless meal ordering and delivering app all you have to do is find a reliable app technology partner to accomplish this task for you. Buying a readymade, market-tested food ordering app can be beneficial as it can be purchased at a fraction of price and can be launched within two weeks.